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In the heart of Odense, where cobblestone streets wind through history and tradition, a new aroma is about to captivate the senses and transform the culinary landscape.
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With a fervent desire to infuse Danish pizza culture with freshness, flavour, and eco-consciousness, Ariel’s Pizza will unveil its first sustainable pizzeria in Denmark in June 2024.
The concept is simple yet profound: to craft authentic sustainable Neapolitan pizzas using only organic ingredients. Alternative meat and cheese products are not just options but the default choices, and Ariel’s Pizza is dedicated to the use of local products. With its commitment to combating unnecessary food waste, Ariel’s Pizza ensures that with each bite, customers contribute to a greener future, where sustainability isn’t just a buzzword but a way of life.
Every slice tells a story, with each pizza named after a cherished member of Ariel’s family in Brescia, Italy. Take, for instance, the "Miri Margarita," an homage to Ariel’s beloved Nonna, whose culinary wisdom infuses each bite with nostalgia and love.
To better understand and evaluate Denmark’s culinary culture and food habits, Ariel’s Pizza will launch a food truck strategically located in Odense. By starting on a smaller scale, the company will gain valuable insights that will help tailor their offerings to local tastes, understand their customer base, and build a strong brand presence in Denmark.
In the beginning, the company’s CEO, Ariel Rimon, will be hands-on, creating pizzas and personally engage with customers to gather feedback and insights. This direct interaction will allow the company to co-create the future menu of Ariel’s Pizza with their Danish customers.
Subsequently, the company will scale up the brand with a unique and innovative concept that is currently unmatched in Denmark. Ariel’s Pizza aims to be a pioneering force in the next generation of sustainable Food Tech solutions by prioritizing to offer meat and cheese substitutes by default and develop various recipes in collaboration with customers. In the future, their goal is to operate a hybrid model of pizza food trucks and vending machines across Denmark & The EU, addressing the current lack of easy access and available organic pizza in the Danish market.
The company will collaborate with local Danish companies, universities, and other partners to drive innovation and sustainability in the Danish food industry.
Eco-Friendly & sustainable Practices: From using energy-efficient kitchen appliances to implementing a comprehensive recycling program, Ariel's Pizza is dedicated to minimizing its environmental footprint.
Local Sourcing: By partnering with local farmers and producers, we ensure that our ingredients are not only fresh but also support the Danish economy.
Innovative Menu: Our chefs are constantly experimenting with new recipes and sustainable ingredients, bringing fresh and exciting authentic Italian flavours to our customers.
”Beyond the culinary ambitions of Ariel’s Pizza lies a deeper ethos—a commitment to sustainability, innovation, and community spirit. We are happy and proud to be a part of the green revolution in Denmark’s culinary community delivering where every bite is a step towards a greener, more delicious future. Ariel's pizzeria invites all to partake in a slice of Italian & Danish innovation. Mangia bene, vivi felice—eat well, live happy!”Eric Rimon
CEO Ariel’s Pizza
The Danish Ministry of Foreign Affairs (Invest in Denmark) has played a partnering role in realizing the dream of Ariel's Pizza by providing support in networking, connecting with relevant companies, and offering assistance throughout the establishment process.
“I’m delighted that Ariel’s Pizza has chosen Denmark. It is a testament to our culinary tradition and will be a welcoming addition to the Danish food industry, and we are therefore proud to have been able to help this innovative sustainable food addition to the Danish market.”Katrine Dalsgaard Skovly
Special Advisor, Food & Agriculture, Invest in Denmark
Invest in Denmark provides free-of-charge confidential and tailor-made solutions for foreign companies looking to set up a new business in Denmark or expand an existing one. Please contact one of our experts here:
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