Case
Case
During their delegation trip to Denmark, the Chinese premium ice cream company, Zhong Xue Gao, explored Denmark’s food sector with a particular focus on discovering ingredients, plant-based and dairy-based innovations.
The Zhong Xue Gao delegation embarked on a journey to explore global partnerships and discover potential business opportunities around Europe, including Denmark. In Denmark, the delegation was introduced to the Danish food industry and its strongholds in food quality, safety, and sustainability by Arla and Thise.
Their itinerary involved several destinations, including Aarhus, Roslev, Svendborg, Skaroe and Copenhagen. Throughout their visit, the delegation had valuable interactions with key Danish strongholds, prominent businesses, industry leaders, and government representatives.
Zhong Xue Gao considers establishing its future presence in Europe. The company’s strong focus on food innovation and sustainable practices throughout the value chain, combined with their commitment to international growth and market development, positions Denmark as an appealing partner for fostering potential collaborations.
Denmark’s reputation for excellence in the food sector makes it an attractive destination for the company. By tapping into Denmark’s wealth of knowledge and resources, Zhong Xue Gao can explore and foster partnerships that drive innovation and promote sustainability.
“We are impressed by the country's emphasis on sustainability exemplified Denmark's commitment to quality and responsible practices. The trip has provided us with invaluable insights, potential partnerships, and a deeper understanding of the Danish market.”Lin, Founder of Zhong Xue Gao
Denmark is widely recognized as a strong and innovative player in the food sector. Denmark has high quality standards of food products and stringent food safety regulations.
Through open dialogues and the exchange of ideas, Zhong Xue Gao recognizes the potential for development and expansion by drawing inspiration from the Danish eco-system of ingredients, food, and plant-based products.
Zhong Xue Gao is a leading authentic Chinese ice cream brand which was established in Shanghai in March 2018. The company has a dedicated focus on the ice cream business and has achieved remarkable success by winning 27 medals from Belgian International Taste Industry. By the end of 2022, the company experienced tremendous market success, selling over 322 million ice-cream sticks.
Invest in Denmark has supported Zhong Xue Gao in understanding the market conditions, dynamics, and framework of Denmark’s food sector.
In a collaboration with Innovation Centre Denmark and SDG Landing Pad, Invest in Denmark has assisted in scheduling meetings with Danish strongholds and planned their itinerary around Denmark.
We provide free-of-charge confidential and tailor-made solutions for foreign companies looking to set up a new business in Denmark or expand an existing one. Please contact one of our experts here:
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