Case
Case
Billion Dollar Boy, a global influencer marketing agency offering global data and insight, production, paid media and campaign management, has selected Copenhagen as the preferred hub for their North-European operations.
When
Trusted by Unilever, Meta, Heineken, Zalando, Pepsico, L´Oréal and many more, Billion Dollar Boy is expanding worldwide following sustained global growth since its inception in 2014. In Denmark, they plan to employ over 10 people in the initial years. The Danish office will focus on client acquisitions, account management and further innovation of their tech platform, which utilises a data-driven approach to help businesses harness the numerous benefits of influencer marketing.
Assisted by Invest in Denmark, and driven by favourable and simple framework conditions and a large talent pool of IT-specialists and influencer marketing professionals, Billion Dollar Boy was able to quickly establish a presence in Copenhagen and initiate the recruitment process.
With several key clients in the region, the office in Denmark is expected to strengthen relationships with existing clients and help build out new partnerships in the Nordic region – a region abundant with leading consumer brands deeply rooted in the design, tech, and food sectors.
"Opening our Nordic HQ in Copenhagen is a significant milestone in the agency’s ongoing growth story and testament to the team’s successes across Europe and beyond. It signals our commitment to continue shaping the creator marketing industry and improving our future offering for European clients. With this regional hub providing on-the-ground support and specialist industry expertise, we can provide the scale and local nuance that delivers the best client results. We’re confident about seizing the opportunities available in the Nordic and European market, and helping the region’s creator economy realise its growth potential."Thomas Walters
Europe CEO and co-founder at Billion Dollar Boy
“We are happy to have supported Billion Dollar Boy to establish in Denmark and to welcome a global leader within the emerging industry of influencer marketing. The establishment demonstrates their recognition of Denmark’s exceptional talent pool and business-friendly environment. By leveraging the country’s highly skilled marketing and tech professionals, Billion Dollar Boy is well-positioned to accelerate their growth and success in the Scandinavian market. Denmark, renowned for its digital infrastructure, strong education system, and progressive approach to technology, provides an ideal ecosystem for companies like Billion Dollar Boy to flourish.”Anne Hougaard Jensen
Director at Invest in Denmark
Billion Dollar Boy (BDB) is a global creative agency for the influencer age, using industry-leading tech solutions to deliver integrated, creator-led advertising and end-to-end campaign management.
Founded in 2014 by Edward East, alongside co-founders Thomas Walters and Permele Doyle, Billion Dollar Boy was among the first global influencer agencies and now has offices in London, Copenhagen, New York and New Orleans.
Since its inception, BDB has partnered with some of the world’s leading brands - including Heineken, King, Unilever, PepsiCo and L’Oréal - connecting them with more than 10,000 vetted content creators and reaching over 10 billion users globally.
We provide free-of-charge confidential and tailor-made solutions for foreign companies looking to set up a new business in Denmark or expand an existing one. Please contact one of our experts here:
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