Apple opened the door
Gisle M. Eckhoff believes that Denmark is just at the beginning of its data centre boom.
“Apple has been a true door opener for Denmark. The biggest market players have already decided on Denmark, and now the next 50 will look the same way. It’s the payoff from all the hard work to make Denmark attractive to data businesses.”
Invest in Denmark has helped DigiPlex and several other hyperscale data centres with the process of entering Denmark.
Getting closer to end users
DigiPlex sees its services as a supplement to hyperscale facilities and has prioritised locations close to the Nordic capitals. Looking ahead, the company has identified a growing need to be very close to end users for a number of data tasks. This is behind the strong potential for DigiPlex solutions in Denmark right now.
“The timing is perfect for us. First we want to establish our footprint in the Danish market, and then we will explore green field and brown field options for building our next data centre. Our focus is on domestic customers but we also expect to attract larger Nordic, European and large global companies to our Danish facilities. It takes major investments to act in this market, so we have to do the process right,” says Gisle M. Eckhoff.
He highlights Denmark’s closeness to Germany as a major benefit. The company plans to profile its green solutions towards German companies.
Plenty of energy to spare
Having taken over the Telia data centre close to central Copenhagen, DigiPlex is already considering its next moves in the capital and southern Jutland. While many European cities are now running out of the spare energy that major data centres need,
the Nordic region is in a strong position to attract data suppliers and customers. This sets the scene for establishing smaller centres around the largest European cities.