Rox Hi-tech chooses Copenhagen for its new Nordic headquarters
With a portfolio spanning intelligent automation, enterprise management applications, advanced networking, cybersecurity and collaboration solutions, Rox Hi-Tech is known for shaping digital transformation journeys that are secure, scalable and smart by design. Their deep expertise ranges from edge computing to artificial intelligence, enabling global clients to keep pace with technological change.
As the company accelerates the growth of its Remote Infrastructure Management services and Enterprise Solutions business, Europe has become a strategic priority. Denmark stood out as a natural first step: a country where renewable energy leadership meets fast-growing data centre ecosystem, and where gutting-edge AI technologies create fertile ground for high quality digital services.
Using the latest AI technologies, Rox Hi-Tech aims to deliver top-tier services to both local and global clients from its new Copenhagen base.
"At ROX, we lead with trust and innovation to deliver sustainable, future-ready IT solutions that drive success. Denmark was our first choice for establishing an EMEA presence, thanks to the invaluable support from Invest in Denmark, which made our start seamless and effortless."
Why Denmark is a high-impact launchpad for digital innovators
With a strong software development legacy, world-class public data infrastructure and highly collaborative governance, Denmark offers international tech companies a secure and stable foundation for growth. The country’s applied AI research environment is among the best in Europe, supported by a talent pool acknowledged for user-driven innovation and the ability to integrate complex systems with elegant simplicity.
Add to this Denmark’s long-standing tradition of public-private partnerships, and foreign companies gain unique opportunities to co-create, test and deploy solutions with leading Danish research institutions, universities and innovative AI start-ups. The Danish tech ecosystem is packed with digital frontrunners eager to partner, pilot and scale.
Choosing Denmark means gaining access to:
Denmark – a global software pioneer
Denmark has left its mark on the global software landscape for decades. Programming languages including C++, C#, Turbo Pascal and Visual Prolog all have Danish roots, a legacy that continues to inspire innovation today.
The country is now home to exceptional software development talent, especially within security and encryption, business solutions, eGovernment technologies and acoustics software. For companies looking to innovate with clarity and confidence, Denmark offers the perfect code base.