Case
Case
As a Global leader in connected car technology, HARMAN International has decided to create a centre of excellence in Denmark.
When
“At Harman, Struer, we are responsible for concept & idea generation and development within audio UX solutions for the cars of the future. Harman chose to invest in our specialized team in Denmark, because we have strong competencies in user-experience driven audio development and access to a great pool of audio talents in the Danish audio eco-system.”Gorm Haldor Jørgensen
Director EPIC UeX, Automotive, HARMAN International
Denmark is not only a significant player in sound and acoustics internationally but also ranked among the top countries in the World Bank’s “Ease of Doing Business” index.
“Invest in Denmark sees the establishment of Harman International’s Centre of Excellence in Struer as a unique opportunity to strengthen the sound eco-system in Denmark. Harman has the expertise and engineering capabilities which can actively accelerate the development process within the industry both in Denmark and internationally.”Maria Tarp
Director at Invest in Denmark
"Being Founding Member of Sound Hub Denmark, in our neighbour building, also provides us with access to new and upcoming start-ups and talents, and our collaboration with the strong Danish universities within audio research is also very beneficial to us."Gorm Haldor Jørgensen
Director EPIC UeX, Automotive, HARMAN International
HARMAN’s automotive audio brands include Bang and Olufsen, AKG, Harman Kardon, Infinity, JBL, Lexicon, Mark Levinson and Revel. The centre of excellence in Denmark, Early Pursuits with Innovative Concepts (EPIC) supports all HARMAN automotive brands with strong iconic perceptual in-car experiences. HARMAN is headquartered in Stamford, Connecticut, USA.
Invest in Denmark has been in dialogue with HARMAN International since the acquisition of the former Bang & Olufsen team in 2015. The provided services have included introducing HARMAN International to the Danish Sound Innovation Network and opportunities in Denmark, understanding the framework conditions and cost structure, and setting up meetings with relevant partner organizations.
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