Purpose:
We collect and process personal data for marketing purposes. This could, for instance, be so we can tailor our communications to you on the basis of your occupational field and areas of interest and so we can send you relevant marketing, information and inspiration, e.g. in the form of newsletters and invitations to events, white papers and information on new solutions, new services, etc.
The Ministry reserves the right to collect information about your IP address. An IP address is a unique number assigned to the network devices, e.g. computers, that communicate with each other over the Internet. The Ministry uses your and other users’ IP addresses to tailor communication/marketing, as well as for statistical purposes.
We collect and process information about your behaviour on our website to analyse the use of our website, optimise the user experience and tailor our communications to you. We collect this information based on cookies in accordance with our cookie policy. Cookies are small data files that are stored on a user’s IT equipment so the device can be recognised. The starting point is that information collected about your behaviour on our website based on cookies cannot be associated with you as a person. However, if you have requested or agreed via our website that you want to receive marketing, newsletters, invitations to events, white papers, etc., we will link such personal data to your behaviour on our website in order to tailor our communications and marketing, including e.g. what we present on our website and advertising on other parties’ websites.
If you have given your consent for this purpose, we will use your name and email address, as well as the information you provided about professional areas of interest, to send you emails containing marketing materials in the form of e.g. newsletters and invitations to events etc. If you have also told us your job title and the company you work for (this is optional), we will use this information to tailor the content of the newsletters and invitations to events etc. that we send you to your selected areas of interest. We do this by selecting content that we believe is of most interest to you in light of your work function.
In addition, we use personal data consisting of your name, email address, telephone number, company and position to act on your request to access/receive specific restricted content on our website, e.g. a white paper, and to subsequently be contacted by us for sales purposes, as well as for statistical and analytical purposes.
Categories of data:
We collect general personal data such as name, position, professional/occupational field, employer, contact information, professional areas of interest and in some cases IP addresses, as well as information about your behaviour on our website.
Sources:
We collect personal data from you and using cookies that you accept the use of on our website.
Legal bases for processing:
We process your personal data based on the following legal bases for processing:
- When you have given consent to receive emails from us containing newsletters and invitations to events etc. (Article 6(1)(a)). You can withdraw your consent to receive newsletters and invitations to events etc. by email at any time by using the unsubscribe link included in the emails. Your withdrawal of consent does not affect the lawfulness of the emails containing newsletters and invitations that we have sent out prior to you withdrawing your consent. When we give you access to/post specific protected content on our website and subsequently contact you for sales purposes, this action is also based on your consent. If you have given your consent for use of third-party cookies that make it possible to deduce personal data about you, cf. our cookie policy, then such disclosure of data about you to the third party is based on this consent.
- When it is necessary for the performance of a contract made with you or in order for us to resolve queries etc. prior to your entering into a contract with us (Article 6(1)(b)).
Recipients:
We will disclose or make available personal data about you to the following recipients:
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processors that assist us with the sending of newsletters, tailoring of marketing/advertising and for statistical purposes; and
- third parties: if you have given your consent for use of third-party cookies that make it possible to deduce personal data about you, cf. our cookie policy, then the collection/disclosure of data to the respective third parties takes place in accordance with our cookie policy. Our websites use e.g. Google’s services for statistical and marketing purposes and Facebook for marketing purposes. Read more about the basis for Google’s processing of personal data in Google’s privacy policy and your options for managing your privacy settings on Google’s homepage www.google.com. Read more about the basis for Facebook’s processing of personal data in Facebook’s information on personal data protection and security and your options for managing your privacy settings on Facebook’s homepage www.facebook.com.
Transfer to countries outside the EU/EEA:
If you have given your consent for use of third-party cookies that make it possible to deduce personal data about you, cf. our cookie policy, then data about you can be disclosed to the third party based on this consent. In such cases, Google and Facebook – depending on your privacy settings in these services – using cookies left by these services via our website, can collect and keep your data (e.g. IP address and cookie data) on foreign servers outside the EU/EEA. Google and Facebook are both certified under the Privacy Shield agreement.
Retention/storage:
We will retain personal data about you for as long as is this is necessary to enable us to:
- safeguard the purposes mentioned above:
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document:
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our right to process the personal data and
- our compliance with the rules on the processing of personal data and other legislation, e.g. marketing legislation,
- in relation to the time limit for proceedings and liability for damages as well as other legal requirements, if relevant. If this is not relevant, we will delete the personal data beforehand.
We will, for instance, keep data on your consent and any withdrawal of your consent to receive emails containing newsletters and invitations to events for up to two years after the last round of newsletters and invitations are sent out.