Prorika: Leading Plant Protein Innovation for a Sustainable Future in Europe
Plant Protein Solutions for a Sustainable Tomorrow
Prorika describes their business: “In 2004, our main manufacturing site in China became a pioneer in the grain industry by adopting the concept of the circular economy." This dedication to environmental responsibility and sustainable growth positions Prorika to enter the European market.
The European market for plant-based proteins is thriving, fuelled by growing demand for nutrition and health products, dairy alternatives, and sports nutrition. In 2023, the global market size reached approximately $ 15 billion, with Europe playing a big role in this expansion.
Europe’s plant-based protein market could reach $ 7.8 billion by 2030, and is expected to have an annual growth rate of around 8.9% during the forecast period of 2024 to 2030.
Why Denmark?
Denmark’s reputation as a food innovation hub, its robust regulatory framework for food quality, and its strategic proximity to key European markets make it an ideal base for Prorika’s European expansion. Substantiating and highlighting this has been the joint approach from Invest in Denmark and Copenhagen Capacity leading into the final decision in favour of Denmark.
Prorika’s decision to choose Denmark was primarily driven by five factors; strategic location, mature infrastructure, food industry hub, ease of travel and local expertise, which Prorika recognised that setting up a business in Denmark could give them.
Denmark’s biosolutions and food ingredient industry is globally renowned for its innovation, sustainability and process efficiency, producing enough food for three times its population. Anchored by advanced biotechnology applications, including enzymes, microorganisms, and alternative proteins, the industry is supported by manufacturing. These strengths make Denmark a leader in high-quality, eco-friendly food solutions and biosolutions that reduce carbon footprints across sectors.
A Vision for the Future
“With the support of Invest in Denmark, we received valuable economic and market insights of Danish food and nutrition industry, which accelerated our decision-making process and more connected with Danish business environment.”