Interview with CakeBoxx Technologies - why choose Denmark?
CakeBoxx Technologies is a US-based supply chain systems engineering company specializing in end-to-end sustainable, optimized container and platform supply chain solutions for high-value, high-consequence cargo. Their customers include the world's leading wind OEMS such as Vestas Wind Systems and Siemens Gamesa Renewable Energy.
Watch Thomas Sender Mehl, SVP, Global Supply Chain and General Manager at CakeBoxx Technologies explain why they chose Denmark to expand their business activities.
Do you like reading more than watching? We asked, and Thomas Sender Mehl answered
Why did CakeBoxx choose Denmark?
"Denmark was one of the first countries to invest heavily in wind power and is widely recognized as a global leader in the wind industry. It is home to companies like Vestas and is a hub for Siemens Gamesa, two of the world's leading wind turbine manufacturers with whom CakeBoxx built an existing business relationship originally via its UK company. Danish businesses like these are well aligned with our mission at CakeBoxx, and something the company would like to build further upon.
Denmark also has a favourable policy environment – there is strong governmental support for the growth of sustainable, innovative businesses like CakeBoxx Technologies that encourage using renewable energy and energy-efficient technologies such as our containers and platforms.
The country has a collaborative approach to sustainable business development with a government that works closely with the private sector, academia and civil society. CakeBoxx Technologies ApS's location in Aarhus is perfectly placed."
What is the purpose of the set-up in Denmark?
"Having an office in Denmark with a highly experienced Danish General Manager puts CakeBoxx close to major customers, allowing the company to provide better timely service and build strong relationships.
Being physically located in Denmark allows CakeBoxx to more easily access the Danish market and expand our renewable energy customer base in the region, which is set to continue growing exponentially. This growth will further our European operations and support the domestic operations of our US parent company due to the massive expansion in offshore wind taking place on the US coasts in the coming decade. This expansion is taking place in heavy collaboration with Danish and other European partner companies, many of which CakeBoxx is already engaged with."
What are the advantages of setting up in Denmark?
"Denmark has a highly skilled workforce both in the renewable energy sector and within engineering, which is the core of our business. The country has invested in education and training programs to develop this workforce, which CakeBoxx can take advantage of.
Denmark has strong research and development capabilities and is home to several world-class research institutions for cutting-edge R&D in areas such as energy, energy storage and energy efficiency. CakeBoxx can benefit from sourcing talent and being at the forefront of emerging global technologies.
Do you plan to expand your presence in Denmark?
"The renewable energy industries will continue to grow, and CakeBoxx will continue to support them, so we anticipate growth in Denmark to support local and global operations in this sector."