Danish reputation for innovation attracts Chinese tech company
XPENG’s aim is to establish themselves as a leader in the development of smart mobility defined by integrated Al technology. Now, their vehicles are showcased in the center of Copenhagen.
In April, XPENG celebrated the grand opening of its Experience Store in Axel Towers. This is the third showroom in Europe following the recent opening of locations in The Hague and Stockholm.
Choosing the Danish reputation
According to the Managing Director of XPENG Denmark Jens Olsen, Denmark is a superb location to showcase XPENG as a global brand. Being a frontrunner on the green transition and with a reputation for an innovative mindset and tech expertise, the expansion to Denmark was the natural choice for the company.
Denmark has a well-build infrastructure for low and zero-emission vehicles. For a company like XPENG, whose business is part of a future with greener transportation, Denmark is a great destination for your European activities. A national fueling infrastructure is already in place for electric, hydrogen and natural gas vehicles, and when you set up green transport activities in Denmark, your company gets access to:
- R&D collaboration with Danish universities and municipalities.
- Ideal conditions for establishing your European headquarters.
- Technology development centres.
- A critical mass of world-leading industry players.
- Extensive private-public cooperation.
- An excellent test market.
Flying into the future with XPENG
In the store, visitors can get a true feeling of XPENG’s electric cars. And for a time, the XPENG X2 - XPENG's fully-electric flying car prototype - was also be on display.
The XPENG 5 is the first model available in the Danish market. With the establishment on the Danish market, XPENG wants to assist the Danes with achieving clean, innovative, and pollution-free mobility for the next generations to come.
"Opening an XPENG Experience Store in the heart of Copenhagen is a significant milestone in our global expansion efforts, representing a major step in our bid to become a leader in European EV markets. As a new and fast-growing brand, we're committed to bringing a variety of accessible and unique mobility solutions to drivers across Denmark."
Support from Invest in Denmark
Invest in Denmark assisted XPENG from very beginning with market evaluation, and our advisors also arranged a trip to Denmark, where representatives from XPENG screened for locations and were connected to local networks.Invest in Denmark is thrilled to have assisted XPENG during their decision-making process towards future development into supporting green mobility transition in Denmark.